I am a User Experience Designer based in Los Angeles. My area of expertise ranges from high level experience design strategy to information architecture and interaction (or interface design), user based research and user testing.
I also have a very strong foundation in the field of visual design. My knowledge of platforms ranges from mobile and tablet to desktop and consumer electronic devices.
I struggled with the idea presenting my work in a manner that actually shows my creative evolution as a designer, as well as shed some light on my career path. A grid or images wasn't really a rich enough solution.
Therefore I am presenting my work in a chronologically descending (newest to oldest) order, and describing my role as a designer for those projects. Also, at this stage, I have intentionally refrained from showing any deliverables like wireframes, site maps, uses case studies, research documentation etc. primarily because I believe these documents are proprietary to the organization and are extremely confidential. Besides deliverables are effective only if there is a well thought out process in place.
Since early 2013, I have been working at DIRECTV and designing the television experience of the future. At this point none of this work is in public domain, but it is all very exciting, to say the least.
My job responsibility at DIRECTV involves:
Dax is an extremely exciting Los Angeles based start up. They primarily build a platform for entertainment content production, distribution and collaboration. The fact that every major studio in film and television space uses their software solution is a testament to their success.
When I consulted at Dax, it was still in a very start up mode, and I took on the role of managing every aspect of design. I led the design efforts for DAX's proprietary solutions for web, tablet and mobile experience as well as for various marketing and branding efforts. My responsibility at DAX included the following
I worked at Rovi (formerly TV Guide & Macrovision) as a User Experience Designer. I was extremely lucky to go beyond web browser paradigm and design some extremely forward thinking solutions for a connected living room so early on in the game. At Rovi, my responsibilities included:
I have been designing experiences for platforms beyond web way back before Apple launched their first mobile device... you guessed it right - Motorola ROKR!
I feel lucky that I have witnessed the growth and evolution in the field of design and technology so intimately. And the best part of all this is that all this is just the tip of a very giant iceberg... What the future holds, I can't entirely compherend, but I do get goosbumbps thinking about it.